Turn more visitors
into buyers.
Most stores don't have a traffic problem — they have a conversion problem. CRO is the systematic work of turning more of your existing visitors into customers: auditing the funnel, forming hypotheses, and A/B testing the changes that actually move revenue.
CRO, measured.
Figures across recent Shopify engagements. Your numbers depend on your starting point — the audit tells us where the headroom is.
What a better rate is worth.
Illustrative — drag the sliders to model your own store. Real projections come from your analytics.
For every 100 visitors,
92 leave without buying.
Product pages
Imagery, copy, reviews and a sticky add-to-cart.
Cart & checkout
Fewer steps, express pay, recovered carts.
Mobile UX
Speed and tap-friendly flows where most traffic is.
Store speed
Core Web Vitals that pay back in orders.
Trust & proof
Reviews, badges and guarantees at the point of doubt.
A loop, not a one-off.
Audit & data review
GA4, Shopify analytics, heatmaps and session recordings pinpoint exactly where visitors hesitate and drop.
Hypotheses & prioritisation
Findings become testable hypotheses, ranked by impact, confidence and effort (ICE) — highest leverage first.
Design & build the variant
Built directly in your theme — pixel-clean, fast, and flicker-free.
A/B test to significance
Traffic is split and the test runs to 95%+ confidence. No guessing, no peeking.
Ship the winner
Winners roll out, the learning is documented, and the lift is banked.
Real experiments, ranked by lift.
The questions
I usually get.
How much can I realistically expect to gain? +
It depends on your starting point — a rough, app-heavy store has more headroom than a polished one. Single tests often land 5–30% on the metric they target, and because CRO compounds, those wins stack. I'll give you an honest read after the audit, not a fantasy number.
Do I need a lot of traffic for A/B testing? +
Some, yes — statistical significance needs volume. Under ~10k monthly visitors we lean on best-practice fixes, heatmaps and session recordings first, and save formal A/B tests for the pages that get enough traffic.
How long does a CRO test take? +
Usually 2–4 weeks per test to reach 95%+ confidence, depending on traffic and effect size. Rushing it is how you ship false winners — so I let tests run their course.
What tools do you use? +
GA4 and Shopify analytics for the numbers, Hotjar or Microsoft Clarity for heatmaps and recordings, and a Shopify-friendly A/B setup that runs without slowing the store or causing flicker.
Will testing slow my store down? +
No. Variants are built into the theme and performance-budgeted — no third-party flicker, no layout shift. CRO and speed pull the same direction here.
Is CRO a one-time project? +
It can start as a sprint, but it's really a program. The biggest returns come from a steady cadence of tests, each starting from the last winner's baseline.